Aroma Wine Consulting

Marketing & Communications Strategy

 
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We offer premium services in brand building, communications, digital marketing strategies, and event production.

Build the essence of your brand by establishing its mission, promise and pillar. We generate ideas and solutions on key markets, what your product is offering that others don’t and come up with unique plans that would make you stand out.

Implement and execute brand consistency by developing creative strategies and initiatives for long-term success while setting objectives to maximize brand presence in various channels. We cultivate and maintain relationships with media and influential professionals. 

Deliver innovative marketing campaigns driving media coverage for key brands. We track, evaluate, and report on media campaign results.

Digital Marketing | Social Media

We tailor your messaging to specific demographics, interests, and behaviors, ensuring that your efforts resonate with the right people. Social media platforms foster direct interactions with your audience. Engage, listen, and build lasting relationships with customers through authentic conversations.

Event Production

From conception through completion, virtual or in person, we manage all aspects of your wine event process. No matter the size, your event is planned with the brand(s) key messaging in mind while focusing on the targeted audience.

 

Effective Brand Management with Strategic Planning and Consistent Execution

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Testimonials

Anna is unquestionably the most professional, knowledgeable, and personable person I worked with in the US.
— Regis Camus, Former Chef de Caves at Piper-Heidsieck & Rare Champagne
I have been working with Anna since 2015. She has effectively managed our communication strategy in the US with exceptional analytical skills, dedication, and consistency. Anna provides valuable feedback and has achieved tangible success, which is crucial for boosting our brand recognition and expansion overseas.
— Antonin Bonnet, Co-Founder of Pierre & Antonin Wine Portfolio
Working with Anna for the past four years has been an exceptional experience. Her professionalism shines through in every collaboration. From preparing detailed emails on every opportunity to ensuring that both I and the winemakers are at ease during meet and greets, all within the perfect environment for productive discussions, Anna’s thoughtful approach truly sets her apart. She not only handles every detail with care but also follows through to ensure everything runs smoothly. Her dedication is truly second to none
— Anna-Christina Cabrales, Tasting Director at Wine Enthusiast
Thank you, Anna, for your presence, good mood, professional demeanor. And always with a smile!
— Michel Chapoutier, Owner of Maison Chapoutier


 

About

Anna M. Viducic, the Founder and C.E.O. of Aroma Wine Consulting and the National Croatian Wine Day in the U.S. is deeply passionate about the luxury industry. Her love for its nuances was ignited during her early restaurant and hotel experiences in Paris, Miami, and New York City. Starting as a server, she climbed the ranks to manager and eventually became a wine buyer, a testament to her unwavering dedication.

Her initial exposure to the French hospitality industry (Hotel Lutetia in Paris, France) opened up opportunities and a world Anna didn’t even know existed. A newly found passion for the hotel and restaurant business brought her to the United States in 1998.

Following her restaurant tenure, Anna worked as a tasting coordinator and editorial assistant at Wine & Spirits Magazine, as a Marketing and Events Director at Petrossian Paris, and as a Public Relations Executive representing French wine brands for Terlato Wines, a major U.S. importer.

Born into a Croatian family and raised in Paris, France, Anna was exposed to fashion, food, and wine from a young age. She spent her summer vacations in Croatia, enjoying all the offerings of a beautiful Mediterranean country and even working in her family's vineyards. It's clear that wine is in her DNA!

Anna holds a B.A. in Modern Literature from the University of Paris VIII and has achieved the W.S.E.T. (Wine & Spirits Education Trust) Advanced Certification Levels 2 & 3. Outside of work, Anna is passionate about health and fitness, enjoys spin-cycling, and has a great love for all forms of art.


Press Coverage